Innovation Over Handouts?!

Once again, an Asian car company has come up with an innovation to drive sales. Hyundai has a new promotion where, if you lose your job, you can return the car. This is aimed at people who still have a job, yet are too anxious to buy a car due to the economic downturn. It is still too early to tell if this will be a successful strategy, however, it highlights something severely lacking in today's economy. Everyone has been focused on getting government handouts and "managing expectations". However, two sure keys to success in the free market are quality and innovation. Hyundai has these down. They have chosen to at least try to determine their own destiny, rather than depend on charity. Regardless of success, kudos to them for trying to make something happen, rather than sitting around and whining.